Privacy policy

Last Updated January 9, 2023 

The Rug Doctor® group of companies and licensees (collectively “Rug Doctor”) respect and are committed to protecting your privacy in all aspects of our business. We hope you will take the time to read this Privacy Notice, which explains what personal information we collect from you and how we use and disclose that information. This notice explains how Rug Doctor collects and uses personal information (also “PII”) of individuals who conduct business with us, including on-line, in person, upon completion of a rental form on paper, using one of our kiosks, or online, by participating in a giveaway or sweepstakes, or through your use of and interaction with us on Rug Doctor websites (collectively “Services”). This Notice also details our practices related to sharing PII, the measures taken by Rug Doctor to safeguard your PII, and your individual rights to PII.  

This Notice relates to our global collection and processing of personal information, including but not limited to on the rugdoctor.com, rugdoctor.co.uk, rdrent.com, rent.rugdoctor.com and delivery.rugdoctor.com websites (“Websites”). 

Why Do We Collect Your Personal Information?

Rug Doctor collects personal information from and about you when you use our Services. That information helps us provide you with the most useful information and rental experience. We may use the information you share with us on our Websites or Services to tailor your experience (e.g. personalized product recommendations), to respond to your questions, to contact and communicate with you when necessary, to fulfill your rental booking and process payments, to address any problems with or improve the Services, or to protect the security or integrity of our business.

What Type of Information Do We Collect?

  1. Website Visitors

Generally, you are not required to provide us with any information to use our Websites or Services. However, you may need to provide certain personal information to obtain support, submit rental bookings, or access the Services (e.g. create an account, manage bookings, sign up for email newsletter). If you provide personal information to us in relation to the Services, we will process that information based on your consent. Unless otherwise specified, we maintain your personal information as long as necessary to fulfill any associated business purposes.

  1. Rental Data (Online, Paper Forms, or Kiosk)

We collect personal information when you rent our products using the Services. This information includes e-mail address, name and surname, billing and shipping address, postal code, your telephone number, and payment information. 

This information is collected from you to confirm your rental, validate the information provided, process your payment, and any claims that may arise or assert any possible claims against you. The legal basis for this processing is consent and fulfilment of contract.

We generally retain personal information from rentals for a maximum of 7 years, unless otherwise required by law.

  1. Sweepstakes, Giveaways, and Other Promotions

From time to time, we may conduct sweepstakes, giveaways, or other promotions (“Sweepstakes”). During such Sweepstakes, you may be asked for certain personal information include your name and social media, and contact details. Providing this personal information for Sweepstakes is voluntary, but if you do not provide your personal information, you may be unable to participate. We collect this information in order to contact winning participants and verify eligibility. The legal basis for this processing is consent. In some cases, there may be an option to enrol in marketing communications when providing personal information for Sweepstakes. 

Information related to your entry for a maximum of 5 years after the Sweepstakes period has concluded, unless otherwise required by law. Review the official rules for the relevant Sweepstakes for more details.

  1. Customer Service

We may collect personal information when you contact our customer service team. When you contact us, we may request your name, contact details, product information, and information related to your inquiry. We collect this information in order to offer you support for our products and to fulfil our warranty obligations.  The legal basis for this processing is consent and fulfilment of contract.

We retain this personal information for at least the duration of an ongoing consumer support inquiry. In most cases, the maximum length of time we will retain information related to consumer care is 7 years. 

  1. Job Applicants

We collect personal information when you submit a job application or participate in the job search process. We will use your personal information to evaluate your qualifications for a particular job position, assist in onboarding you to the prospective job position, and to the manage our prospective employment relationship with you. Your personal information will also be added to Rug Doctor’s candidate database and may also be used for the purposes of considering whether your profile is suitable for other job vacancies at Rug Doctor. 

Providing personal information to apply for a job at Rug Doctor is voluntary. However, if you do not provide sufficient information, this may result in Rug Doctor being unable to consider your employment application or, if employment is offered, your subsequent promotion, transfer, or relocation.

Depending on where you live, we may collect varying types of personal information as required by local law or regulation. Personal information collected may include: your legal name, mailing address, telephone number, e-mail address, and other contact information; account username and password; Social Security Number, National ID number, or Tax ID; CV, résumé, cover letter, previous work experience, and education information; employment preferences, current and desired salary; professional and other work-related licenses, permits, and certifications held; languages and other relevant skills; demographic information and marital status; racial or ethnic origin; awards and professional memberships; work authorization status and available start date; and information relating to professional references.

To the extent that you provide us with sensitive personal information or information about your health or medical information, criminal record or history, job evaluations, educational records, or financial information, including account numbers, you expressly authorize Rug Doctor to handle such information for the purposes of processing or evaluating your job application.

Rug Doctor also engages third-party service providers to manage its careers site, job portal, and applicant tracking system. Rug Doctor may share personal information with these service providers to the extent needed to deliver the site and services as described in this Notice. We may share personal information about you with selected service providers or consultants acting on our behalf, such as third parties assisting Rug Doctor with the operation of the Website. 

We retain your personal information for the period necessary to fulfill the purposes outlined in this Notice unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods are as follows: (i) the duration of the application process or considering whether your skills are suitable for other opportunities; (ii) as long as we have an ongoing relationship with you; (iii) as required by a legal obligation to which we are subject; and (iv) as advisable in light of our legal considerations such as applicable statutes of limitations, litigation, or regulatory investigations.

Do We Disclose Your Personal Information?

We may disclose personal information to third-parties, service providers, or processors, including hosting companies, payment processors, advertising networks, or analytics information companies. Information we share may include what you give to us and what we collect about you as noted above and may include Personal Information. If we hire any third-parties, service providers, or processors to perform services relating to the Services, we require them to protect your personal information in at least the same way that we do.

We may also disclose personal information in response to a lawful request from a law enforcement activity, to enforce its contracts or property rights, or when otherwise required by law. 

Information we collect may also be transferred in connection with the sale or merger of the company or any division or business line of the company to which the information relates.

Finally, we may compile or share anonymized, aggregated, or de-identified information to develop customer profiles, conduct similar analysis, or for marketing purposes. 

Automated Decision Making or Profiling

Your personal information will not be used for automated decision-making, scoring, or profiling.

Transfers of Personal Information Beyond Your Jurisdiction

Your personal information may be shared with any Rug Doctor entity globally. Rug Doctor has taken appropriate technical and organizational safeguards to protect your personal data if we transfer your personal data to a recipient in a country outside of your country’s sovereign borders by implementing Standard Contractual Clauses and performing Transfer Impact Assessments between the relevant Rug Doctor Entities. You can contact us using the information below if you need to consult our Standard Contractual Clauses.

How We Protect and Secure Your Personal Information?

We take our responsibility to protect your information seriously. We use commercially reasonable means to protect the confidentiality and integrity of personal information collected through our Services, including TLS/SSL for data-in-transit. You can verify this by looking for the ‘Lock’ (🔒) icon in your browser’s address bar.

Your Privacy Preferences and Individual Rights

Rug Doctor strives to maintain transparent data privacy practices. Regardless of where you live, we give you choices on how your personal information is collected and used.

  1. Cookies, Trackers, Web Beacons, and Similar Technologies

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts.

To view or manage your preferences with regard to Cookies, Trackers, Web Beacons and Similar Technologies on Rug Doctor websites, look for the Cookie Preferences or Cookie Settings button on our websites.

  1. How can I exercise my Individual Rights?

To exercise your individual rights (including access, deletion, appeal, opt-out, and portability), navigate to our individual rights web portal by clicking here or by emailing [email protected].

You may only make a verifiable consumer request twice within a 12-month period. A verifiable consumer request must:

  1. Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. For example:
    1. If you provide an email address for verification, we will send a verification email to the address you provided for confirmation;
    2. If you provide only a phone number for verification, we may call the number provided and ask you to confirm additional data that we have on file for verification.
    3. If you provide only a mailing address, we may send you a letter at the address you provided providing information on how to contact our response team for verification.
  2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We will respond to your request within the legally required timeframe once we’ve validated your request. If we require additional time, you will be notified of the reason and extension period.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Also, we will not discriminate against you for exercising your individual rights. Unless otherwise permitted by regulation, we will not:

  1. Deny you goods or services;
  2. Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
  3. Provide you a different level or quality of goods or services; or
  4. Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Additional Disclosures for California, Nevada, Virginia, Colorado, Utah, Connecticut, Canadian, and United Kingdom Residents

What personal information do we collect, from where, and how do we use it? We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). We collect this personal information from various sources. We may use or disclose the personal information we collect for one or more business purposes. In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

CategorySourceBusiness Purpose(s)

A. Identifiers (e.g. name, postal address, unique personal identifier, online identifier, Internet Protocol address (logs in back-end, not stored w/ profiles), email address, account name, other similar identifiers, device identifiers)

  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • From third parties that interact with us in connection with the services we perform (e.g. Facebook or Google).
  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to troubleshoot a product, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, develop, and improve our website, products, and services.
  • To create, maintain, customize, and secure any of your accounts with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our websites, products, and services.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts and other notices concerning our products or services, or events or news, that may be of interest to you.

B. Personal information categories (e.g. name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information)

  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • From third parties that interact with us in connection with the services we perform (e.g. Facebook or Google).
  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to troubleshoot a product, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, develop, and improve our website, products, and services.
  • To create, maintain, customize, and secure any of your accounts with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our websites, products, and services.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts and other notices concerning our products or services, or events or news, that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.

C. Protected classification characteristics (e.g. age (40 years or older), gender, education, estimated household income, wealth score, consumer household id, single parent, children, number of children, presence of children, senior in household, pet lover or owner, homeowner, dwelling type, length of residence, median house value, home market value (via 3rd party data appends and self-reported answers))

  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • Indirectly from you. For example, from observing your actions on our websites.
  • To provide, support, personalize, develop, and improve our website, products, and services.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • For testing, research, analysis, and product development, including to develop and improve our websites, products, and services.
  • To provide you with information, products or services that you request from us.

D. Commercial information  (e.g. records of products purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, product usage information) 

  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • Indirectly from you. For example, from observing your actions on our websites.
  • From third parties that interact with us in connection with the services we perform (e.g. Facebook or Google).
  • Analytics and engagement service providers (e.g. Facebook or Google).
  • To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to troubleshoot a product, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
  • To provide, support, personalize, develop, and improve our website, products, and services.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To help maintain the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.
  • To provide you with information, products or services that you request from us.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.

F. Internet or other similar network activity  (e.g. browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement)

  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • Indirectly from you. For example, from observing your actions on our websites.
  • From third parties that interact with us in connection with the services we perform (e.g. Facebook or Google).
  • Analytics and engagement service providers (e.g. Facebook or Google).
  • To provide, support, personalize, develop, and improve our website, products, and services.
  • To create, maintain, customize, and secure any of your accounts with us.
  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.
  • For testing, research, analysis, and product development, including to develop and improve our websites, products, and services.

K. Inferences drawn from other personal information  (e.g. profile reflecting a person’s preferences, predispositions, behavior, attitudes, usage by demographics, loyalty) 

  • Indirectly from you. For example, from observing your actions on our websites.
  • Analytics and engagement service providers (e.g. Facebook or Google).
  • To provide, support, personalize, develop, and improve our website, products, and services.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • For testing, research, analysis, and product development, including to develop and improve our websites, products, and services.
  • To provide you with email alerts and other notices concerning our products or services, or events or news, that may be of interest to you.
L. Sensitive personal information (e.g. your account log-in, password, or credentials allowing access to an account)
  • Directly from you. For example, you may give us your personal information by filling in forms, products you purchase, or by corresponding with us by mail, phone, fax, email or in-person.
  • To create, maintain, customize, and secure any of your accounts with us.
  • To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
  • To help maintain the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without first providing you notice. 

Do we “sell” or “share” personal information? According to California law, a “sale” of personal information does not necessarily involve an exchange of money. Instead, the term also includes disclosures of personal information to third parties under circumstances where the third parties may use the information for their own purposes.  We do not have actual knowledge that we sell or share the personal information of consumers under sixteen (16) years of age. In the preceding twelve (12) months, we have “sold” or shared the following categories of personal information:

Category“Sold”?Shared for Cross-Contextual Behavioral Advertising?Categories of RecipientsBusiness Purpose for “Sale” or “Sharing”

A. Identifiers

YES

YES

Advertising networks, data analytics providers, social networking platforms
  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
D. Commercial information.
YESYES

Advertising networks, data analytics providers, social networking platforms

  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).
F. Internet or other similar network activity.
YESYES

Advertising networks, data analytics providers, social networking platforms

  • To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, third-party sites, and via email or text message (with your consent, where required by law).

To opt-out of the sale or sharing of your personal information, look for the Cookie Settings button on our websites. 

Do we disclose personal information? Any of the categories of personal information we collect may be disclosed for a business purpose relating to any of the purposes outlined in this privacy notice. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A:    Identifiers.

Category B:    Personal information categories.

Category C:    Protected classification characteristics.

Category D:    Commercial Information.

Category K:    Inferences drawn from other personal information.

We disclose the following personal information for a business purpose to the following categories of third parties:

  1. Service providers.
  2. Third parties in connection with products or services we provide to you.

Nevada “Covered Information” Notice. Nevada law allows residents to opt out of the sale of certain personal information, called “covered information.” Rug Doctor does not sell covered information as defined under Nevada law, and we have no plans to change that practice. If you want to be notified if we begin selling Nevada covered information, please contact us as provided below. 

California “Financial Incentive” Notice. We do not currently offer financial incentives under the definition of the California Consumer Privacy Act (CPRA).

Virginia and Colorado “Right to Appeal” Notice. Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied, and you believe we denied it in error, you may appeal for reconsideration of your request using our web portal by clicking here.

California “Shine the Light” Disclosure. A California resident with whom Rug Doctor has an established relationship has the right to request certain information with respect to any personal information we may have disclosed to third parties for direct marketing purposes. Alternatively, the law permits us to provide a cost-free means to opt out of such disclosures. You can opt out of the disclosure, sale, or sharing of personal information for direct marketing purposes by contacting us using the contact information provided below.

Changes, Modifications, and Updates to this Notice

We reserve the right to update this Notice. We will not limit your rights under this Notice without your consent. If we do update this Notice, we will publish the updated version here. Reference the ‘last updated’ date above to ensure you are reviewing the current version of this Notice. We encourage you to regularly review this Notice.

How To Contact Us?

Rug Doctor welcomes your questions, comments and concerns related to our privacy policy or any other aspect of our business.  You can contact us by emailing [email protected] or by writing to: 

Rug Doctor Legal Department – Privacy 
2201 West Plano Parkway, Suite 100, 
Plano, TX 75075
United States of America

Or for customers in the United Kingdom, please direct your correspondence to:

Rug Doctor UK (registered in England under company number 1544366)
Unit 29, Timberlaine Trading Estate, 
Decoy Rd, Worthing, 
BN14 8ND,
United Kingdom